How to make your service company success(By: Mukesh Modi)

There are so many successful services company but not all are successful. In fact many services company come and gets vanish after few years. Generally, some service gets contract due to their previous relations and then open but they don’t know how to make company successful.

Here find the tips on how to make your company success:

1.    Website

This is the first interface when you communicate with any possible client. Whatever is in your advantages, it must be mentioned over here.

Some of the key things I feel should must be there in your website:

         i.            What type of services you offer

       ii.            How do you ensure quality delivery? List out all quality related certificates to win confidence of possible customer.

     iii.            List of prominent clients. This is very important. The bigger your customer profile is, the more chances that you will get project for your organization.

            List all buzz word in favor of your organisation including posting blog on technology you are targeting. Post all video who how a product performing in market and your support in the project. It helps a lot in winning customer confidence.

2.    Employee relations

It has been seen that most of the employee in services join client company. There are few reasons for it. Client managers are aware that the engineers are well aware of their technology and they will be best for the job. Instead of searching for right candidate, it is best for them to pick them up. It is a loss for services but this is reality as well. You must have their skills transferred to others in organization. Be aware someone is aware of technology. You may motivate the engineers by rewarding them on presentation or whitepaper and other ways. But ensure you have good relations with them even if they leave your organization. You may request them to be aware of what is happening plus you must tell them that when they see difficulty in new organization, they may contact us back. They are your ambassador. So treat them well.

They can be source of information for you if relation is well nurtured and you will have project much ahead of competition.

3.    Client interaction

Client is also a human and naturally like other they want to give work to them who can give them most confidence. While interacting with client ensure you have engineer with solid background in relevant field. Generally, engineers are straight forward but client may not be technological trained person so how to communicate is most important. Reviling everything by engineer can be counterproductive. You must train the engineer before bringing them on call for do and don’t. You front guy i.e. business development manager must be people manager because only they can understand the human expectation and give what can bring result.

To engage with customer, you must try to understand their current problem and then give your expertise and how can they optimize and save their strong value. You must know that they are outsourcing project for their own benefit not for charity. When you offer your causal support, they feel more confident and this is when they allow new partner for their project.

4.    What all module you must showcase

The first module your organization should mention is training business. Why training? Because this is the first level of confidence. When you say we will provide training It also a message embedded in it i.e. you are master of technology or skill in which you are providing your expertise. At first instance it seems that customer may take training and then your relation is over but this is far from truth. They will ask your engineer to work on the project because if it is that simple they would have brought trainer for it.

Second part is don’t look for customer core work directly. You first engage with peripheral technology on which customer working and then propose them to expand their business in new vertical and provide your expertise for it. It is seen that a client generally have few vertical and they always have scope to increase numbers of verticals. I believe we should suggest them how to explore because when their business increase, it will increase revenue for service also.

5.    Sponsorship

Every human wants to be associated with brand. So creating brand value is equally important. You may sponsor some event or organize some event. Allow other organization people to join the event. This way the media coverage will be more and will have better light on your organization.

The other advantages for you to have better resources for your organization since many of them may show interest to join your organization.

Once the brand value is built, it is easy to project your service company as big organization. It has been seen that there are many organization which has only few employees but from all the event they do, it appears they have large number of employee. When there is big organization there is automatically more trust.

These are few very important are where a service organization should put more energy into to make their organization success.